In the context of the decline of World of Warcraft , depletion of Call of Duty and tight competition in toys to life, Activision might consider buying Take-Two Interactive, which owns distributor GTA , Borderlands , BioShock andNBA 2K ; so suggested analyst Mike Hickey Benchmark Financial Group on 29 August 2014.
According to Hickey, another important element to consider is that both both Activision and Take-Two Interactive, distributors are interested in monetizing their film franchises from the angle in the near future.
“For Activision, acquire Take-Two should be obvious, from our perspective, taking possession of the talent development and strongest in the world, within a company properties it has about $ 1000 MDD cash and trades at a multiple comparatively lower . “said the analyst, who also designed the annualized franchise Take-Two if the merger falls through.
Needless to say materialize, the union would create a superpower in the field of video game, because the same company would hold 2 of the most successful franchises of recent times: GTA and Call of Duty , not to mention the potential of the studies involved: Rockstar, Blizzard, Bungie, etc..
It should be noted that there is no real evidence to support this conjecture, and last year EA made an offer of $ 2,000 MDD to Take-Two, which was rejected, and rightly so, since sales of GTA V , even the most recent report, already exceeded that figure.