Take-Two: We wont have GTA releasing each year
Recently, the CEO of Take-Two Interactive, Strauss Zelnick, again ruled out the possibility that GTA was an annualized franchise: “It is good that our consumers anticipate our games as if it were the next James Bond film is our goal. create permanent franchise. “
Zelnick recognized the tremendous success of GTA 5 , which has sold 32.5 million units to date, and spoke about GTA Online : “The expense of users GTA Online was almost half of our digital earnings quarter, so that people vote with their wallets. ”
He cited that one of the most important issues from their point of view, is to keep the consumer as a recurring customer, something that GTA Online has helped. The company reported a quarter of tremendous growth, with $1,860 MDD in net income.
What do you think about having a Grand Theft Auto game releasing every year?