EA says Battlefield 4 was a success despite its launch
Although the title suffered serious problems since its release in October 2013, to cause a degree of market impact , branded Electronic Arts Battlefield 4 as a success for both consoles and PC. Rich Hilleman, EA creative director, acknowledged that there were potholes, but added that the scandal grew by community size.
“I’m not sure I accept the idea.” Hilleman said, referring to possible changes in the process of launching EA. ” Battlefield 4 was very successful in both PC and consoles. From the perspective of sales and gameplay. products, “he added.
As mentioned, Hilleman admitted that did some things wrong, but stressed that the problem became very large because the game has many consumers: “But I’m not willing to accept, and I do not think most consumers say they – it was a bad product (…) It is the conversation we have today I think what we hear is: ‘They made a game that we liked and we would have liked it more if I did not have these problems.’ We can fix many of.. these problems, we have and will continue. ”
To close, the manager referred to the complications of development in the new generation; mentioned that between the last cycle and the present, the design process changed 80% and will do again next time, so there will be changes, not the errors, but by learning the new architecture.
Battlefield 4 accumulates 8 million units sold so far. This is not a failure, but Battlefield 3 moved 17 million copies, so the latest release is still far from achieving the best historical performance of the franchise, also launch sales fell 70%, which probably allude to EA generational change.