According to analyst firm Sterne Agee Arvind Bhatia, the upcoming shooter from Bungie, Destiny could sell up to 15 million copies this year, based on the positive response of the public in both Beta and pre-orders estimate.
Bhatia says pre-sales in retail locations, the huge amount of players in the Beta game (4.6 million) and a launch window without competition imply that the most optimistic estimates of investors, ie, 15 to 19 million copies, could be reality.
In any case, the success of the title correspond to strong investment Activision: approximately $500 MDD in development costs, infrastructure and markketing. The game needs to sell at least 10 million copies to be profitable, but analysts believe that the target could easily be exceeded, which would facilitate the existence of a sequel and continued support post-launch content. Will Destiny exceed expectations, let us know what you think.