Mapathy (n.) [map-uh-thee] (often expressed as, “How the hell did you know I was there?!” is a state of indifference to the same old maps one has been playing for the last several months. The Mapathetic individual no longer derives pleasure from blowing up people hiding in the cockpit or on top of the crane. More than 20 million people may be at risk for Mapathy.

“While most mob-inspired games’ emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere,” said Christoph Hartmann, president of 2K. “In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation.”

“For more than 55 years, Playboy has been a part of America’s pop culture landscape, engaging its readers with insightful features, interviews and fashion spreads, as well as pictorials of some of the world’s most beautiful women,” said Playboy magazine’s Editorial Director Jimmy Jellinek. “Mafia II is set when Playboy first came into vogue and features characters whose style and attitudes mirror content from our early issues. We’re excited to bring an element of authenticity to the game that is unmatched in the men’s publishing category.”